Collector's Corner
Here is a collection of brochures and publications related to the story of our bodega. Some of them were used as promotion such as labels, brochures and leaflets. Others have been produced by our as part of our our Cultural activities.
Some of these publications were produced locally and sponsored by the bodega. These are especially interesting to both the lovers of Riojan culture and collectors. Only available on this site.
Label: Aerostato o Globo (128 x 85 mm.)
Issued in 1899. The first and oldest House label. From the balloon (HARO)
hang barrels with the names of the five continents. Allegorically, it represents
our founder’s ambition, Rafael López de Heredia y Landeta,
to sell worldwide fine table wines (the “Supreme Rioja”, as
he named it). Don Rafael, a demanding man with a sense for detail, hired
the services of “Conthier-Dreyfus”, a Parisian printer whose
technology and design were superior to those, then, existing in Spain.
Ref.: 02808 Price: 103
euros.
Label: Dedicatoria a la Marina de Guerra Española (135
x 96 mm.)
One of our most exciting labels, connects a historic event (the
Cuba war) and the production of a special wine: Rioja cepa Médoc. Its
symbolic value is closely connected with the red overprint on the original
label. The Spanish flag, together with slogans of patriotic exaltation and
support of the Spanish Navy sent to Cuba. Rafael sent, as a gift, 1,000 cases
of this wine to the war casualties. On February 15th, 1898 the battleship “Maine” sank
in Havana harbour and 265 members of the crew died. The USA and Mr. Hearts
(“Citizen Kane”) yellow press blamed the Spaniards for the sinking.
This accusation, although false, was the excuse for USA to declare war after
an ultimatum (April 20th to 23rd 1898) which was rejected by Spain. After
an unequal battle the powerful American fleet proved superior to the Spanish
Navy and Spain was forced to leave the Caribbean island.
Ref.: 02709 Price: 103
euros.
Labels: Exposición "Viña Tondonia: un
pago, una viña, un vino " (111 x 120 mm.)
A collection of two labels commemorating the hundred and fifthieth anniversary of the birth of our founder D. Rafael López de Heredia y Landeta.
Ref: 02710 (green) 02711 (red)Price:
6 euros (2 labels).